The Times - Audience and Industries
Audience 1) What is the main readership demographic for The Times newspaper? Add as much detail as you can. The Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners. 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? This is shown as the front cover is dominated by more text than images in comparison to the Daily Mirror which reinforces the target audience is a more higher aged group who are less intrigued in scandalous gossip yet more intrigues by hard new like climate change. 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied? One way is that th...